During our research, many interview subjects spoke to the difficulty of comprehending the people and organizations involved in the global Internet governance community. By creating visibility and access to this network, the Discovery Track team hopes to let newcomers and existing community members more efficiently find relevant people and groups to connect with. Coming out of last week's ICANN Labs Kick-off Workshop, the team started laying out a product vision in the form of a hypothesis. Read on for their product vision, the riskiest assumptions associated with that vision, and the team's plan for mitigating those risks in the form of ongoing experiments. You can follow the team's progress and contribute your own thoughts on the Discovery Track page and through the ICANN Labs newsletter. We welcome your thoughts on our product vision and first experiment in the comments below.
We believe that ICANN and the Internet governance sector at large would benefit from a unified identity system that generates relevant and trusted social profiles for individuals and groups across governance organizations.
The benefit of this kind of identity system are at least two-fold:
Newcomers with a general interest in Internet governance could discover relevant individuals and groups through social profiles; and
ICANN could connect newcomers to other Internet governance organizations that might be better positioned to meet particular needs, thereby leveraging the global ecosystem of Internet governance organizations.
- Community members across Internet governance organizations will participate by making or claiming pre-generated social profiles.
- A unified identity system with social profiles will allow newcomers to understand the parameters of ICANN’s mission, and how ICANN fits into the broader Internet governance ecosystem.
- We can obtain the structured and unstructured data across Internet governance organizations to make useful profiles for both individuals and organizations.
- Individuals and groups across disparate Internet governance organizations will participate in a unified identify system.
- Even if we aggregate relevant data on these profiles, can we create an effective search and recommendations platform to meet the needs of users?
We believe that newcomers and Internet governance community members will value the unified identity system that we develop. Discovering social profiles of relevant people and organizations will deepen engagement and increase their level of participation in Internet governance. We also believe that we can create these social profiles using public data.
- ICANN newcomers and existing community members.
- Newcomers and members of other Internet governance organizations (e.g. ITU, IGF, ISOC).
8/8 - 8/13
- Create 20 profiles of Internet governance community members across ICANN and associated organizations using publicly available information. Profiles should be representative of key individuals and groups within ICANN and Internet governance organizations at large.
- Demonstrate the value of these social profiles through qualitative interviews and quantitative tests among newcomers and existing community members.
- Select 20 prominent people and organizations from the Internet governance community to generate profiles.
- Design and develop a digital profile template for people and for organizations.
- Build 20 profile pages from data collected publicly from Internet governance websites, LinkedIn, Twitter, Wikipedia, et. al.
- Among the 20 profile pages that we create, can we recommend certain pages based on some basic understanding of a newcomer user’s particular interest in Internet governance? (e.g. civil society, commercial, technology)
- Evaluative the experience through qualitative interviews and quantitative tests.
- ICANNLabs Discovery Track Team (email@example.com)